Concept, Art Direction, 3D, Motion.

Dyscalculia is an advertising campaign, that talks about a mental disorder that results in problems with understanding maths.

In it, I had to develop the concept of this campaign and make the graphic pieces. This campaign was originally intended to be art pieces. In other words, posters, images and the website were created. But in the end, the final piece of the project was an exhibition.

In this exhibition, you could experience DYSCALCULIA. The whole project was done with the program processing, also After effects, Photoshop and then I worked on the creation of the website.

My objective was to create a communication campaign that explains what dyscalculia disorder is. The approach was most important step was to understand dyscalculia in order to be able to explain it. I used dyscalculia´s 6 codes to create an explanatory code that could help explain what it is to experience the disorder.

My role was I conceptualize all communications, starting by defining the 6 codes, and explaining them through a geometrical association.

I then used a mathematical system and applied it to the advertising campaign.

The project concluded with an exhibition in CCCB (Barcelona).