Concept, Art Direction, 3D Products, Motion.

Arce is a project that has been created as a brand of identity. I created a new brand identity which embodies the final product.

It is an exclusive collection of body creams.

Using brand concepts, I realize the whole brand image.

The whole project has been done in Cinema 4D, also After Effects, Photoshop and then worked for the creation of the website.

My objective was to create a new brand identity which offers a minimalist style in line with the brand´s values.

My role was to create the product brand, its images, make the website and create the images for social media.

As an additional, I created an image for the brand´s concept.