Concept, Art Direction, 3D, Motion.

Grit is a project that has been created as a brand of identity. Grit is an exclusive collection of mugs, plates, bowls and glasses produced in small batches.

Each piece is unique and made with love and attention in order to reflect the personality and aesthetics of your home. From the beginning, the concept, brand design and art direction were created.

The whole project has been done in Cinema 4D, also After effects, Photoshop and then worked for the creation of the website.

My objective was to create a new brand identity which embodies the final product, offering a minimalist style in line with the brand´s values. The approach Using 3 base concepts (clay, dust and grit) I came up with the final designs and assets for the brand´s communication.

My role was to created the brand´s branding and naming, came up with the 3 base concepts, and the global look and feel of the visual assets.

As an additional delivery I created an explanatory video for the brand´s concept.