GROWTH BY DESIGN

Design Lead with 5+ years of experience directing visual strategy, shaping brand systems, and delivering high‑impact digital experiences.

I lead creative teams, guide clients through concept development, and build cohesive multi‑channel design ecosystems across branding, motion, digital products, UI and 3D.

My work blends strategic clarity with strong visual storytelling to drive meaningful business outcomes. As a designer, I help start-ups with product-led growth to maximise outcomes. I also lead product teams to optimise UX and partner with org-wide stakeholders for innovation.